Over the months that followed, we continued to chronicle his life out of the cannabis industry, playing music, living life, and his cannabis brand, JuJu Royal. People became aware of his off the stage interests — soccer, music, and cannabis.
We were able to grow the JuJu Royal fanbase online from a very-low 500 to over 20,000 followers in 6 months. We also gained an additional 400,000 followers for Julian’s personal brand. We reached an estimated 21.7 million people organically via content being shared and going viral. We also averaged 5 times the engagement than competing brands with a significantly less amount of followers by publishing superior content selected using psychographics.
Despite having several million followers less than his brothers, Damian Marley, Stephan Marley, and Ziggy Marley, Artcraft Wes was able to average more engagement for Julian every week for over 8 months without any paid advertisements.
More recently, our efforts with Julian have focused on solidifying his place as one of the best reggae musicians as well as the world’s #1 cannabis brand.